'You see them on the street. You watch them on TV. You might even vote for one this fall. You think they're people just like you. You're wrong. Dead wrong.'

They Live is a 1988 action film starring former wrestler Roddy Piper as Nada, an out of work construction worker, moving from town to town looking for a job. After spending the night at a soup kitchen, Nada discovers a case full of sunglasses in the ruins of a church across the street. Nada dons the sunglasses, and discovers a terrible secret. The sunglasses have enabled him to see the true face of the world. Billboards that once advertised holidays now simply read 'OBEY', money has the phrase 'THIS IS YOUR GOD' printed on it.  Worst of all the wealthy, upper classes are revealed to be hidieous skeletal aliens, using their subliminal messages to enslave mankind. With this knowledge, Nada sets out to destroy the aliens, and free mankind, without them even knowing it.